According to the theory of capital as power (CasP), capitalists and corporations are driven not to maximize profit, but to „beat the average“. Their yardstick is not an unmeasurable theoretical abstraction, but the readily observable performance of others. Their aim is not to increase their „material gain“, counted in fictitious utils or socially necessary abstract labour time, but to earn more money than everyone else. And the reason, we argue, has to do with power. In capitalism, capital is power, and to accumulate it differentially – i.e., relative to others –is to fortify and augment one’s organized power over others.